Nonprofits LEAD Digital Communications Accelerator
September - November 2019
Session 1: Website 101
Handout from the session
Session 2: Writing website content that converts
This session on October 9th will cover a wide range of material related to:
The most important content for your website and what should be on the homepage
Writing copy that connects and converts
Words to use and avoid ---interactive -- check your own website against these standards and re-write one section (Write this, not that)
Writing calls to action (worksheet)
Creating content for a new program or initiative
Session 3: Raising money online
This session on October 23rd will cover a wide range of material related to:
Raising money online - must have donation page elements and what NOT to include
Ways to integrate your offline fundraising with your website
Setting goals for your website and basic analytics
Using a gift pyramid to reach your 2019 fundraising goals
Links you may find helpful:
Unsplash — great stock photography!
Pexels - more great stock photography
Picjumbo - more great stock photography
Photos for class — a great search engine that will search multiple stock photography websites
Canva -- great tool for creating graphics and it's free!
Adobe Spark for creating social media posts or video for free
Recite this -- create quotes quickly using a variety of backgrounds and templates
Postplanner.com - Helps you plan content and post seamlessly, specific to your industry. Starts as low as $3/month
Blog title generator - Enter keywords and this site will help you generate an SEO friendly blog title
Google Analytics -- free analytics service that you can use with any website.
Pablo - Another quick design tool for social media posts
Facebook Sharing Debugger -- Hate how your shared links look on FB? Get a clean slate by following these steps!
Facebook contest rules - make sure you're not breaking the rules when it comes to contests
MailChimp - a free e-newsletter tool with endless possibilities
SurveyMonkey - create surveys for free!
Squarespace -- Andrea's recommended platform for websites
Interested in hiring me for a future project? Schedule a discovery call and let’s talk!