Three summer project ideas: Which one will you tackle?

image copied from Google

While it's not officially the summer season for another few days, my summer schedule began the day my kiddos celebrated the last day of school. So in short, my office hours have been sporadic at best and my list of books completed is growing -- sounds like a good life, huh? 

I'll admit, it's been nice. But I also love my work so I'm happy to have some dedicated office days too while the boys enjoy their summer camps. If your schedule is anything like this, it's time to embrace it. These three summer-type projects that small business owners or non-profit leaders can adapt might give you a place to start if you're feeling like you need to check a few more boxes off your list during this typically slower season. By tackling one, or even a few of these projects, you'll feel like you've accomplished something big (because you have) and you might even be motivated to keep going. 

Here are three great summer project ideas:

Organize your email list.

I've had emails on the brain because I'm designing a brand-new service that I'll begin offering this fall all about email marketing. Organizing your list doesn't have to be overwhelming. Start by exporting all of your emails into Excel and making sure you have as much data on each person as you can. Things like first name, last name, and category are the most important (think donor, volunteer, etc.). Once you have the list organized, you can begin to group your people into meaningful segments that can be communicated with in very unique ways. I recommend using a product like MailChimp to create one master list and then using the grouping tool they offer to avoid sending duplicate emails. Seem too complicated? At least get them organized and then check back with me in the fall to see if I can help you with the rest! 

Refresh your website.

Have you taken some time to review your website lately? Have you checked on your analytics to see what your traffic numbers look like? Are your forms converting? Are people shopping on your site? What is your bounce rate? Take some time to dive into the data and then make adjustments to your website that align with your goals. Swap out photos. Check all the links. Spending even just an hour or two to update your site will go a long way! 

Stock up on content.

Take advantage of volunteers who might have a little extra time to give this summer and put them to work on gathering content for newsletters, websites, social media, and any other project for which you're going to need words. Give them a framework for how to reach out to donors, volunteers, event attendees, members, customers, etc. and ask them to gather testimonials. People love stories and using stories in your marketing plan is one of the best ways to engage readers. Adapt longer stories to short snippets that can be used on social media. Add a testimonial or two to your website (as part of the refresh!), and stock up another few stories for that fall e-newsletter. 

When you tackle one or all of these projects, you'll be making your life easier down the road. Pick one and dive in. So tell me...which one will it be? 

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15 ways to start a social media post and 2 words to stop using right now

We've all been there. We're staring at that little box asking us "what's on your mind" and we just need to make the post and get on with our day. Sure, we *know* we're supposed to have a content calendar where we've meticulously planned out what we're going to post about, what photo we want to use, and an extremely clever post that is sure to skyrocket engagement and go viral.

Buuuuuuttttt.....let's get realistic a minute. It just doesn't happen that way sometimes. (Goals are good, keep trying). So we do it. We start the post with two words that are just...well, overused. 

We're excited. 

Blah. I cannot count the number of times I read those two words on a Facebook post and just keep scrolling. Are you really excited? Maybe you are. But there are better ways to start your post that will keep people reading and hopefully inspire them to click that like button, share the post, or even leave a comment. 

Ready for them? Here they are! 15 better ways to start a social media post. 

1. Tell us
2. How did we
3. Would you consider
4. You'll be surprised to know
5. We were inspired
6. From (blank) to (blank), we're working to
7. I bet you had no idea
8. Can you imagine
9. When you think of
10. We're doing the happy dance because
11. What exactly comes to mind when
12. Our hearts were broken when
13. Take a deep breath. We're making incredible progress on
14. We hear you're concerned about
15. It's true. We've been 

Try these out and see how they work. And promise me....no "we're excited" posts this week! You can download a PDF of this list over on my Freebie page, too! Print it out, stick in your social media folder, and get posting. 

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How to quickly add a box around text in Canva

Creating graphics for blogs, social media, or your website can be exhausting and often time-consuming. But, to elevate your brand and ensure the appearance of your small business or non-profit is professional, great graphics are a must! 

While most designers prefer software like Adobe Illustrator, using an online solution like Canva is perfectly fine for smaller projects. And while Canva does make it easy to find templates to customize, there are a few features it's missing! 

One of those is this little trick...adding a box around text. There are plenty of square elements available but spending time to get it just right...well, it's no longer necessary. This quick little keyboard shortcut is all you need! 

Here's a quick little video explaining this little Canva trick that can take your next design up a notch! 

Now, go try this out and let me know what you create! Would you be interested in more Canva tips? If so, follow me over on my Facebook page! 

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An easy way to improve your website today

There is a really easy to way to improve your website that is absolutely free. It will take you some time and creativity but it will result in a better user experience and keep visitors on your site longer.

What is it? Well, I'm glad you asked :)

Reduce the amount of text on your website. 

Take a good, critical look at your website and figure out a way to say what you need to in fewer words. Chances are, this will be easier than you think. We have a tendency to add more words to our website than we need to. And you know what? People probably aren't reading it all. They are skimming, trying to find that one piece of information they came for. 

There is a time and place for long descriptions and back stories but that place is not your home page. Good navigation structure (aka the right menu options) will give you a place to write *all the things* for those who want to read it. But your home page should be concise and get to the point. It should include things like:

• Who are you?
• What do you do/offer? 
• Why are you different or what makes you unique?
• Why should that matter to me? What problem do you solve?

There is no magic number of words but there are a few ways you can accomplish this.

1. Use bullet lists to break up your text
2. Use headings and sub-headings (also critical for SEO)
3. Decide what has to be on the home page and then find a good place for everything else
4. Use buttons, lines, or other decorative elements

By reducing your text to what matters most, you'll simplify your message and entice your reader to stay on your website longer since their user experience will be vastly improved. 

Start small. 

Pick one page (I suggest starting with your home page) and try to reduce the text by at least 30-40%. Add some headings, try a bullet list, and a design element or two. You'll be impressed at how much cleaner the page looks and be inspired to tackle another page, too! 

Leave me a comment with a link to your site so I can see your progress! 

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Sunday prep for the week ahead

Sunday is my almost favorite day of the week (Monday wins by just a smidge)! I love starting my day with worship at our church, I love getting to spend intentional time resting and hanging out with my family, and I love getting organized and prepped for the week ahead. 

I've always been the planning type but for years, I struggled with finding the right systems. I tried them all but rarely stuck with anything specific. I remember thinking that the Franklin Covey planner was going to CHANGE MY LIFE. I mean, how could you go wrong with the swanky leather case, the weekly refillable pages and that nifty little ruler/bookmark? And then there were the days of the Palm Pilot! Oh man, how I loved that thing. (I was the coolest, obviously!). 

Last year when I started One Nine Design, my systems really changed. All of a sudden, my calendar no longer revolved around 8a-5p. I had school activities to juggle, after-school pickup duties, volunteer gigs to manage, and business meetings all mixed in between meal prep and laundry. I don't remember how I discovered the Simplified Planner but the name was enough to intrigue me and on somewhat of a whim, I bought one. It has changed my system radically and helped me in so many ways.

The planners are as you might imagine, simple. There is a daily and weekly version (I used weekly all last year but I'm switching to daily this year). They are darling (new covers are releasing this Wednesday) and small enough to throw in your purse or work bag. I still use my iCal to share events with my husband and appointments that are going to affect people other than me. But, my planner becomes the primary place I write *all the things!* I keep track of meal planning, to-do lists, work appointments, deadlines, school reminders, etc. 

And one of my favorite parts is the Sunday prep checklist. Every Sunday, there's a pre-printed prep list that includes:

• Plan meals for the week ahead (which means this is my grocery shop day, too!)
• Tidy up for a clean slate on Monday (a little house pick-up and office clean up)
• Write tasks/appointments for the week (I transfer anything from iCal to my planner and vice-versa)
• Fill your "tank" and enjoy what matters most (self-care, family time, etc.)

This planner really helps me keep my life organized and when I'm organized, I feel better about everything. I know this sounds like a sponsored post but it's really not! I just believe in this planner so much and want others to know about it! Plus, they've launched a great new program where I can give you a discount code - yay!

If you use this link to purchase a planner, you can save $10 off: http://i.refs.cc/54mP9GVt?u=1525020165048

The new planners for the academic year (August - July) launch on Wednesday and sometimes they sell out quickly so if you're interested in getting one, I'd set a reminder to hop online at 10am and purchase! You can look at all the products ahead of time at emilyley.com or visit their Facebook page for lots of helpful videos and product listings! 

If you decide to get one, let me know which cover you pick! I'm choosing the Floral one but it was a hard decision! 

Happy Planning!
Andrea

Grow your Instagram followers by doing this on your website

Last week we talked about how to connect your Instagram account to your website and how to use a creative hashtag campaign to step that up a notch, as well! If you missed those blogs or videos, you can see them here: ---> www.oneninedesign.net/blog2/instagram

While those are great features to include your website, there's one more way you can grow your Instagram following that's even easier! 

Here's a hint:

The week between Christmas and New Year’s seems like the perfect time to dive into this sweet gift from my husband ❤️🎁🎄

A post shared by Andrea Shirey (@andreashirey) on Dec 27, 2017 at 1:18pm PST

Embedding an Instagram post right inside your blog post is a great way to increase your Instagram followers.

People are already reading your blog posts. By giving them a glimpse into your Instagram account right inside the blog post, you'll show them yet another way to be connected to you. Even better, your Instagram post will take them right over to your Instagram feed where they can click that Follow button!

So, here's how to do it:

1. Go to your Instagram page on your desktop.

2. Click on the post you want to Embed

3. On the lower right-hand corner of the post, right next to "Add a Comment," you'll see the three ellipsis dots. Click on those. 

4. Choose Embed

5. Now, you *should* be able to click on "Copy Embed Code." However, full disclosure, this was not working for me. So I manually copied the code (select all using Command A or Ctrl A and then copy).

6. For Squarespace users: Come back to your blog post and choose to insert a new Embed block. Click on the </> to open the code window, paste the text you've just copied, click Set, and then click Apply.  {If you're on another website platform other than Squarespace, find your site's feature to Embed}

His happy place. #apple #easton

A post shared by Andrea Shirey (@andreashirey) on Jul 2, 2017 at 10:16am PDT

7. You might see the "preview in safe mode" box until you publish your post. That's normal! 

8. You're done! It seems like a lot of steps but once you do it a few times, you'll see it's a quick and easy process! 

Now, your relevant Instagram post is right in the middle of your blog post and viewers can click right on the post to visit your Instagram page! 

Don't forget to share your blog posts over on your social media sites (are you using your social share buttons on every post??). Try it out and send me a link so I can see your posts, too! 

Follow me on social media using the links below!

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Integrating Instagram into your website

We're all working hard to keep our social media channels updated with relevant, engaging content. But all that work doesn't have to just live on your social media platforms. It's more important than ever to integrate that great content into your website, too! 

Just like we load up our website with great content that we can push to our Facebook or Instagram pages, we can also take those beautiful photos we're posting on Instagram and integrate them into our website, as well. 

And, if you're already a Squarespace user, you're in luck because the platform makes it so easy to integrate not only your own Instagram feed onto your website, but also......

Well, just watch the videos below to find out how this great tool can add some great content to your website! 

Part One - Why we integrate and who should be using this feature!

Part Two - a live demo of incorporating your Instagram feed on your website plus a nice little extra feature (hint: it's about hashtags)

A live demonstration of how to integrate your Instagram feed into your Squarespace website and a great new feature -- integrating a hashtag campaign!

Try it out and send me a link so I can see, too! And come back later this week to find out one more Instagram tip! Here's a hint below: 

This beautiful sign from @themintedvintage is going to hang in my office of One Nine Design. I knew, even before I started the business, that it would be named after Joshua 1:9 in some way. That bible verse gave me hope on so many hopeless days. For a girl who has moved around a lot and never felt like I was where I was supposed to be, knowing that God would be with me wherever I was helped me keep putting one foot in front of the other. I’m such a fan of The Minted Vintage and can’t wait to look at this everyday and be reminded of God’s fulfilled promises. #joshua19 #homeoffice #faith #parkersburg #wv

A post shared by Andrea Shirey (@andreashirey) on Mar 9, 2018 at 8:26am PST

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Five minute fix: Transparent logos

I'm always disappointed to see an otherwise decent website that has...a logo with a big white box around it.

Has this happened to you? You've created a flyer or social media graphic and placed your logo, only to see that dreaded box around it? Even worse, your website is looking great and yet there is a big ugly box around your logo! This is a design no-no, for sure!

This means your logo file is not transparent and it's actually an easy fix! 

Now, there are obviously LOTS of ways to fix this issue. Most professional designers would open their Adobe Suite product of choice (Photoshop, Illustrator, etc.) and get busy doing some fancy design work. And if you have one of those products, along with the knowledge to use them, well, you probably aren't reading this blog post :) This is certainly the most professional way to solve the transparency issue, but, it is not the only way. 

Here is a quick, FREE way to make your logo file transparent in just a few short minutes:

1. Go to Lunapic [lunapic.com] and click on Transparent, under the Editing Tools column.

2. Upload your file.

3. Following the prompts, click on the white background you are trying to eliminate. 

Note: this is where it can get tricky for some. Depending on your logo and how intricate it is, this may require some fine-tuning. You'll see the option to adjust the settings and make it more or less sensitive. It can be trial and error sometimes. It's still WAY easier than most design software. 

4. Once you're happy with your new file, you'll see the background now looks like gray and white checkered. Choose the Save option and it will download your new .png file. 

5. Place it on a solid color background and see how much better it looks! 

I hope this quick, five-minute fix tip was helpful! Let me know your thoughts in the comment box below and follow me on Facebook to see more five-minute tips!

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Before and After: Gerber Ortho Studies

Well, there's nothing like preaching to clients that they need to keep their blogs updated and then realizing how far behind my own blog was! I've been keeping really busy with clients so far in 2018 which is my excuse for neglecting my own work! 

But, today was a great day as we launched a brand-new website for Gerber Ortho Studies! So let's dive into a before/after look at the new website.

Before

The previous website was outdated and difficult for the staff to update. The navigation was cluttered and made the user experience overwhelming at times. It was not mobile-responsive which presented a major issue for busy dentists who often need information on the go. The website was also not consistent with the company's brand standards.

In talking with the Gerber Ortho team, their primary goal was to encourage the user to enroll in a course. The new website was created to push the user toward this goal with multiple opportunities to register online and easily view the available courses. It was also identified that Dr. Jay Gerber was synonymous with the brand so his recognizable photo needed to be prominent on the site. 

A few highlights of the new site include:

• A completely mobile-responsive site that looks great on desktops, iPads, and iPhones. 
• A comprehensive course calendar that makes it easy for users to see upcoming courses, download agendas, and register online. 
• A Vlog to house Dr. Jay Gerber's YouTube instructional videos
• A quick-glance event summary on the home page for quick reference of upcoming events
• Social proof in the form of testimonials from previous course attendees

This was a fun project and I might have even learned a thing or two about orthodontics in the process! 

You can view the full website at gerberorthostudies.com

What's saving my life right now: Part 3 (Faith)

This is the third post in a series, "What's Saving My Life Right Now." 

If I'm being completely honest (and I try to be), talking about faith in conjunction with running a business can be difficult. It's tempting to steer clear of the topic altogether, in fear of offending someone or even potentially losing a client (or potential client) as a result. But for me, my faith is woven so tightly into every aspect of my business that it's impossible to separate. I mean, the entire is business IS named after a scripture reference (Joshua 1:9). And plus, it's my business and I can do whatever I want, right? :)

So week three of this series brings me to "What's Saving My Life Right Now - Faith." This one was a little more difficult for me to write and narrow down because I find so many areas of my life overlap with faith. For instance, next week's topic is Personal Growth and many of the things on this list could also be there. I could have included some of the fitness information in faith, as well. So just hang on with me and understand the category is not as important as the process of identifying what's really working!

1. Keeping a prayer and gratitude journal. A few years ago, I took an entire year and followed Ann Voskamp's method of documenting 1,000 gifts. By writing just three things each day (and giving myself some grace to miss a few), I filled a book and a half of the seemingly small and insignificant things for which I was thankful. This exercise profoundly changed how I approached my day (and my time of reflection each night) and became a practice I would strive to emulate for years to come. While I am not in this habit right now, I am still intentional about keeping a gratitude journal. These days it looks a little less rigid (hello grace) and more like a mix of prayers, gratitude, and reflection. For me, it has been essential that I stop to give thanks before I ask. Sometimes that doesn't quite translate into getting it in written form but it still creates a mindset that prepares for me for prayer. 

2. Spotify Playlists focused on worship. When I'm working during the day, I almost always listen to instrumental music on Spotify. I find it difficult to listen to anything with words while I'm trying to write or working with any kind of content. But I've been slowly trying to incorporate some worship music into my day, every day. I've found this small little shift improves my mood and gets me in conversation with God more often. If I can't listen while I'm working, I'll turn it on while cooking dinner, cleaning or getting ready in the morning. 

3. Listening to podcasts that stretch me. I confess. I'm a podcast junkie. I hardly ever turn on the radio in the car anymore. I find every second I can to listen to podcasts. Although I love to read, I find I'm more likely to listen to episodes that stretch me (intellectually and spiritually) than I am to read books in those areas. In the last year, I've learned so much from being intentional about listening to podcasts that might zero in on topics I'm uncomfortable with (meaning areas where I need to grow or my viewpoint is vastly different from theirs). But in doing so, I feel like a new world has been opened to me, and I'm slowly finding ways to use that new knowledge in conversation with the community around me. Some of my favorites are:

That Sounds Fun with Annie F. Downs
For the Love with Jen Hatmaker
The Next Right Thing with Emily P. Freeman
This American Life (great for topics that offer viewpoints / experiences outside of modern Christianity)
Focus on the Family (Marriage and Parenting shows)
The Shauna Niequist Podcast
 

4. Weekly worship with other believers & intentional relationship building with community. I'm always a little sad when I hear the statistics of how fewer and fewer people are attending church. And I know "Church" can mean many different things to many different people.  I've never been in the camp where I believed going to church = some favorited status with God. But, I notice a profound difference in my own walk when I'm not hearing God's word regularly and in community with like-minded believers. For me, that means worshipping at North Parkersburg Baptist and being a part of a small group. 

5. Learning to accept God's grace and give it freely. For years, I held myself to a standard that I clearly couldn't live up to and I assumed everyone else held me to that standard as well. Only in the last few years have I began to truly understand the power of grace - both given and received. By practicing this daily (and trust me, failing along the way), my life has slowly begun to look different. For example, I could have read a blog post like this a few years ago and immediately made a list of all things I should be doing, because, clearly the blogger's way was best. But now...I can take in what I read, listen, and observe and slowly find my own way, understanding that my way of living out my faith is going to look different than someone else's. It's amazing what can happen when you encounter a situation and simply say to yourself: They are doing the best they can with what they know and the tools they have. Grace is a gift and it's beautiful to give and receive. 

I hope something in this list might inspire you to think about what's saving your life in your faith right now! Have questions about something I shared? Feel free to leave a comment and start a conversation! I'll wrap this series up next week with "What's Saving My Life Right Now in personal growth."

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You might like one of my previous blog posts....

Before and after: A look at my latest non-profit website launch

As a former Rotarian, I was thrilled to be asked to design a brand-new website for the Rotary Club of Belpre, OH. Add in that the project manager was a friend and past member of the board of directors in my previous position, and I was sold! 

This was their previous website:

They were doing the best they could with the tools they had, and the site was set up in a blog format. As you can see, the site was not mobile-responsive and the design lacked good navigation structure, appealing photos, and compelling content that would entice future members to consider joining.

This is the after:

A few features of the site include:

• Clean navigation with a long-scrolling home page that includes links to the what we believe will be the most viewed pages -- meeting schedule and club impact. 
• Compelling images that tell the viewer, through a visual story, that the Club is civic-minded and fun.
• Testimonials that deliver a first-hand view of the Club and what membership might mean to someone new.
• Easy to find contact information in the site-wide footer.
• Clear and concise calendar which allows the Club to inform viewers of the upcoming meeting speakers and learn about them prior to the meeting. 

The new website also features an entire page dedicated to the Club's major fundraiser, its annual Golf Tournament. The new website will now be an outreach tool to attract returning and new sponsors and deliver needed information in a more efficient fashion (simply by being able to download forms, rules, etc.). With Squarespace's robust analytics, Club leaders can also communicate the value of their sponsorship with hard data (i.e. 500 people have viewed the page where your business logo is located and 250 have followed a link to your business' website).

The last thing I want to highlight is how the website was designed to be low-maintenance without sacrificing the power of SEO at the same time. For this 100% volunteer-led group, having one person to update the website daily or even weekly just isn't feasible. So to ensure their SEO wouldn't suffer by having a stagnant website, it was designed so that volunteers could make small, easy changes on their own terms (i.e. not having to pay a designer to update it each time). They can add an announcement bar, new calendar events, and quickly change out content in just a few minutes! This is a win-win for a non-profit with a relatively small budget!

Let me know what you think about the site in the comments below! And please do check out the full website at www.belperotary.org

What's saving my life right now: Part 2 (Fitness)

If you didn't make a fitness related New Year's resolution, you are in the minority for sure. It seems like everywhere I've looked, read, and listened, I find tips and tricks to every possible weight-loss solution. The truth is, I used to read them all. I have struggled with weight issues since college and I was a sucker for every shortcut out there. 

Shakes? Tried that. Eating only cereal? Yep. Silly enough to do that one, too. Weight-watchers took every dime of my disposable income one year and I ended up heavier than when I started. One year I thought Curves was going to fix all my problems and I worked out with ladies twice my age several days a week. It was entertaining but never got me to the heart of my issue -- why I wanted to be thin and the realization that fitness was a lifestyle, not a goal. 

So, here's what's saving my life in Fitness right now:

1. Temple Challenge. Anyone who knows me at all should have guessed this would be number one on my list. Temple Challenge is a six-month fitness program comprised of 60-minute workouts designed to work the entire body. It combines cardio with strength-training and you never do the same workout twice. It's offered in nine locations and there are over 40 classes per week in the Mid-Ohio Valley. It has literally changed my life. I'm in my fourth round of TC and to date, have lost 30+ lbs and over 15 inches. But more importantly, I've gained confidence in my body, muscle, and the best of friends! I encourage anyone around the Mid-Ohio Valley to check out the Temple Challenge website and to try it! 

2. Non-weight related goals. I lost most of the weight in the first two rounds of Temple Challenge. In the past year, I've been pretty much the same weight consistently, but I've been gaining muscle. My goals for 2018 have nothing to do with what number is on the scale. A few of my goals include:

• Reducing my body fat percentage (there's a really great tool available to anyone locally called Fit3D that helps you measure this and so many other things!)
• Be able to do 50 standard push-ups in one set (currently at 30)
• Be able to do 5 pull-ups (currently at 2)
• Run a half-marathon in 2018 (currently at 7 miles for my max)

I think having non-weight related goals is great because if I can do these things and I still gain a pound or two, I haven't failed at all. 

3. Setting 90-day goals. I listened to a great podcast by Tsh Oxenreider on setting quarterly goals and I loved the idea. Instead of looking at the whole year, I set some goals to accomplish before March 31st. This seems manageable and if I don't quite make it, I can re-group and set another one for the next 90 days. Genius. 

4. Following fitness-related hash-tags on Instagram.  In general, I've been very intentional about spending less time on social media (I'll have more on that one in my personal growth post). But, I love following hash-tags on Instagram. I started following #whole30 and my feed is full of healthy recipes, instead of celebrities on their latest vacation. I'm not actively doing Whole30 but I love all the food inspiration and it's a great reminder of what I should be eating. Find a hashtag that inspires you and your fitness goal and follow it! 

5. Accountability. Last but not least, I have to give a shout out to my friends! We have a little chat group where we confess our worst eating habits, ask each other who is working out and when, and check-in when someone doesn't show up. We also share our workouts via our Apple Watches (my unofficial #6 in this list for sure) and when I see someone else has completed their rings, well, I better get my butt in gear. Find someone who encourages you and keeps you accountable! 

There you have it! That's what's saving my life in fitness right now! Leave me a comment and tell me what's saving your life! And check back next week for What's Saving My Life Part 3: Faith. 

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Not ready for a website? At least do this one thing.

Even business owners and non-profit leaders that understand they NEED a website may not be able to take that step right now. And that's okay for a season. But there is one thing that virtually any business can do to help increase their online presence. And it's free. Yep. Absolutely free. 

What is it? 

Claim your business on Google and built out your Google profile. Here's how Google describes it: 

"Google My Business is a free tool that lets you manage how your local business appears across Google products, like Maps and Search. If you run a business that serves customers at a particular location, or you serve customers within a designated service area, Google My Business can help people find you. Verified businesses on Google are twice as likely to be considered reputable by users."

Before I lose you and you think it's too complicated, I promise you that it's not. It took me about 10 minutes yesterday to do this for a client. You *do* have to have a Google Account (or Gmail address) to use this feature. If you don't have one, it's easy to create one here: 

Once you have your account created, go to google.com/business and it will walk you through the process, step by step. 

When you've verified your listing (often via a postcard in the mail), you'll see your Google search results improve and see something like this on your search-results page:

Plus, you'll have access to write short posts right on your new Google Business Page and receive email reminders when it's time to update! The great thing is that it's not time-consuming to manage like social media but it definitely helps with exposure and offering some credibility to your business. And yes, this is important for non-profits and small businesses, both. With the holidays right around the corner, there's no better time to make sure you're on Google's nice list! 

Take some time this week and try it out! If you get stuck, feel free to email me for help! 

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Seven things non-profits need to check off their list this giving season

This is it. We're clearly right around the corner from "giving season" and non-profits that haven't suited up ready to play ball are going to miss out - big time. But before you rush to start sharing your online donation page every day on social media (a big no-no, by the way), you're going to want to make sure you have these seven items checked off your list.

1. Write strategic content for your online donation page and have someone else read and proof it. 

This is the time to change the text on your online giving page. By changing it up, you offer visitors a reason to visit the page again and you help your SEO by giving Google something new! What should it include? At a minimum:

- Who you are (don't use jargon - talk like you're telling a friend what you do)
- What you need (be specific and talk about people - not equipment, buildings, etc.)
- What impact you make locally (what is different in the community because of you?)

Then, ask someone else to read it and ensure it's clear, concise, and free of grammar or spelling errors. 

2. Ask for one gift to one fund. 

This is not the time to ask for multiple gifts or give people options. Be clear in your ask and tell them exactly what you need and why you need it before December 31st. 

3. Provide clear evidence that you are a qualifying charity.

Most of your late December donors understand the tax benefit of their gift. Make it easy on them and provide evidence right on your giving page that you are a qualifying charity and that gifts to your organization are tax-deductible. It doesn't need to be the main focus of your page - including it at the bottom in a smaller font is perfectly fine. 

4. Include some social proof that your campaign is going well.

This is not the time to sound desperate or tell donors you won't make payroll without them. No one wants to give to an organization that sounds like it might not be around much longer. Include a quick testimonial on your giving page of someone who is a long-time supporter or a first-time donor. Let visitors know where you are in your campaign (include a "last updated" disclaimer) and be sure to keep this part updated throughout the giving season. 

5. Choose a secure payment processor.

If you're launching online giving for the first time, be sure to choose a secure payment processor that instills confidence in the donor. Some of my favorites are Stripe and Authorize. Net

6. Test, test, and re-test.

Even if you've used your online giving page for years, test it again. Some payment processors change what information they require or your website host may have had software updates that affect the online donation process. Ask your board members or volunteers to make a gift so that you can test the page and then gather their constructive feedback to make any needed adjustments. And yes, keep those gifts! They absolutely count toward your campaign :)

7. Start early. Giving Tuesday is November 28 -- be ready! 

Your online giving campaign should be kicking off any moment now. It gets incredibly crowded "out there" right after Thanksgiving when most non-profits starting thinking about how much money they'd like to raise before December 31. Get a head start and you'll have a major advantage. Sit down with your board and talk about goals, communication strategies, and how your online giving campaign will coordinate with other efforts. Set a realistic goal and then measure your progress each week. Watch your website analytics to see if people are getting to your page but just not giving and then make adjustments accordingly. And, of course, follow-up quickly with those who do make a gift with a personal acknowledgment. 

Bonus tip -- once you have your online giving page ready to go, be creative in how you share it. Do not just share your link on Facebook every day. You'll only hurt yourself by pushing people to unfollow your page. Share some inspiring stories about your cause that have happened throughout the year and ask if your followers want to be a part of your work, then include your link. 

Want more tips on how to promote your online giving page? Follow One Nine Design on Facebook where I'll be sharing some great ideas in November! Happy fundraising! 

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