I'm starting a new blog series entitled "A simple checklist" and today's checklist is for non-profits with a volunteer page on their website.
Anyone who has worked in, near, or around a non-profit knows that volunteers are the lifeline of organizations. Most non-profit budgets can't come close to sustaining enough paid staff to get the job done. With the right volunteers, the possibilities are endless.
The majority of new volunteers are going to do their research before committing to giving their time away. There are simply too many needs for them to say yes to everyone. If you want to ensure you're giving potential volunteers the best information, pay close to attention to what you're sharing on your website.
Before you even start designing your page or re-designing a current one, make sure you have a clear goal for what the page will accomplish. Is it to recruit new volunteers? Is it to educate current volunteers? Is it a resource for those who have already signed up? It can accomplish more than one thing but not everything. Keep this goal in mind as you write the content and design the page.
Here's a simple checklist of what to make sure you include:
- Great visuals. Show photos of past volunteers having a great time. Give potential volunteers a taste of what it's like to work with your organization.
- A clear mission. A great non-profit website will weave its mission throughout the website. This doesn't mean a long, boring statement. It means being creative to ensure anyone viewing the site understands what you do and why you do it.
- Give good examples. A potential volunteer is more likely to sign-up if you can be specific about what they will be doing. Instead of saying "office work," for example, list some details about what kind of office work needs to be done.
- A strong call to action. Information is great but it's just information until you ask someone to respond. What do you want them to do? Sign up? Email you? View upcoming events? Tell them specifically at least a few times on your volunteer page and make links easy to follow.
- Make life easy. Do you have forms for new volunteers to sign? Do you need them to sign a waiver? Provide forms on your website to download and print ahead of time. The easier you make it, the more likely they are to get the paperwork done and start getting to work.
Do you have other ideas of what should be on a volunteer page? If so, leave a comment and let me know!