Using a sledgehammer to crack a nut
Have you heard this expression before? I hadn’t until recently but it got me thinking about web design. All too often, companies decide to completely overhaul their websites and tend to go overboard, creating a site that is flashy but impossible to maintain. Bells and whistles are great if you can use them to convert leads to customers or donors. However, if you’re not careful, those bells and whistles will detract from the most important thing on your site – good content.
How do you know when you’ve gone too far? Here’s a quick checklist:
1. Can you make an edit to your site in less than five minutes?
2. Can you edit your site easily on a mobile device or do you need to be on a desktop?
3. Can you quickly (in 30 seconds or less) identify the core concept of your business, how to purchase something (or donate), and understand the services provided?
If you can’t answer these three questions with a resounding yes, you’ve probably “over-solved” your website situation. One thing I love about using Squarespace is that my clients walk away with a beautiful, modern website that is custom to them AND they take ownership. While I’m always available to answer questions and walk them through it, they are equipped to update their own sites and continue making tweaks as their business or organization grows. No sledgehammer required.