Why your email address matters
When it comes to making first impressions, we cannot overlook the importance of an email address. Just the other day, I was scouting out a job opportunity for a friend and went to email a local business. The email address was firstname.lastname@example.org
Wait. Roadrunner? Does that still exist? The email wasn't returned so I assume that it does. And while this small business did have a web presence, the email address didn't reflect it at all. It definitely gave me pause. Do they not know how to set up email? Do I have the correct email address? Can I trust this business?
A professional, branded email address can do several things for your business or organization (non-profits are not excluded, here). For potential customers or donors, it...
- Shows that you are established.
- Builds trust.
- einforces your web presence and advertises your website for you
So what if you don't have a website? (I can't leave that there without saying that you should!) You can still have a professional email address that matches your brand. Google's G-Suite app offers a multitude of options at really affordable prices.
And if you do have a website, then it's incredibly easy to add on a domain name email address, also using G-Suite or other similar products.
Don't overlook this critical piece of making a great first impression!