When you're an entrepreneur running your own business, it's almost expected I've learned to pay attention to what others around you are doing. And while for me that started with simple fact gathering and observations, it didn't take long for the comparison game to set in.
I could do that. Gosh, I have that skill. Oh, maybe I should try adding that service. Oooh, that would really elevate my brand. And on. And on. Somewhere around 3-4 months into this new business, I began to feel overwhelmed. I was overbooked. I was working way more hours than I had ever intended and on most days, I wasn't having a lot of fun. This was a far cry from the vision I had of starting the business in early 2017.
And so I found myself at a crossroads. Keep going and chalk it up to "well, that's running a business for you" or change something. Now, on the last day of 2017, I'm glad I chose the latter. I changed how I networked and why I networked. I read articles not to get ideas of what to add but to provide a new perspective on what I was already doing. I met new people with the sole intent to learn more about them, not to make the next business deal. And most importantly, I stopped comparing myself to others, especially those in the same field as me.
The fact is, I'm not like anyone else. My background and experiences are different than any other web designer I know. And most importantly my goals are, well, mine. My version of success certainly wouldn't line up with other business owners. And you know what? That's okay. It's more than okay, actually. It's great. It provides One Nine Design with a unique perspective and approach to working with the client that they won't get anywhere else.
In the process of reflecting on 2017 and planning for 2018, I realized I wanted a re-launch or sorts. I took time to pare down my services, really focusing in on what I love to do and where I think my gifts are. I confirmed (mostly with myself) what my goals were. I wrote down my "ideal client traits" and I'm focused on pursuing those, clearly driving in my own lane. While I'm not a "choose a word for the year" kind of person every year just because, I did choose one for 2018.
I'll remind myself daily of why I started One Nine Design - of the purpose of this little company that brought me to a place of peace and contentent this year.
Of course, all of this talk and thought about a new year and re-launch had me leaning into my own branding and left me longing for a new logo that would convey my purpose to others. While I took lots of time to decide what I wanted this business to be (and what I didn't want it to be), I rushed into my logo when I launched the business. (To be honest, I already had two clients and I needed business cards.) I recently met a new friend (Hi Abby) who is a freelancer and very talented graphic designer and hired her to re-design my logo. Well, friends, I hit the jackpot because Abby did a phenomenal job.
While I love the whole logo (to be revealed later this week), there's one part that's my favorite. It's tiny. Most won't even give it a second thought. It's that purple dot. (You can't tell in this sneak peek, but that's actually the "dot" on the "i" is Design.)
That dot is a little bit of play on the colon that is used when writing a bible verse, i.e. Joshua 1:9. The purple is vibrant and as the designer put it, "it offers a little disruption without being overwhelming." To me, it reminds me of the unique business model I've created and gives me confidence to steer this ship and set my own sails. I'm not looking to impress anyone, to out-do anyone else, or to be anything God didn't create me to be. I just want to fulfill my purpose in the time I have here, plain and simple.
I can't wait to share the full logo later this week and hope you'll come back here to read more about the design process and what it represents. Until then, Happy New Year to each of you. Somehow, you've found yourself here in this space reading my words and that makes me smile. Whether you're a client, future client, or just someone trying to stay in your own lane, I wish you a year of peace and contentment ahead!
You might like one of these previous posts, too.