Whether you’ve just launched your website, you’re still in the middle of trying to get it done, or you’re looking for tools to help you maintain your site and improve it, the right website tools make all the difference.

You wouldn’t take on a big home improvement project without the necessary tools, so don’t try to tackle your website woes without a few tools in your toolbelt, either.

Here are some of the tools I use for the One Nine Design website and the Nonprofit Template Library.

Grammarly for content writing

If you’re trying to write a blog post for your website (you are blogging, right???), you know that even when the words do finally spill onto the page, the editing portion is often left behind. However, when it comes to writing for your website, this is not the part where you want to skip the editing and say it “it’s good enough.”

Tools like Grammarly are fantastic for helping you find the right word, increasing readability, and getting rid of sentence fragments or inconsistencies.

And Grammarly’s plagiarism checker is a great feature to ensure you don’t have duplicate content on your site, which can harm your SEO efforts.

Grammarly works across browsers inside Google Docs, and while a free option is available, I recommend their Premium plan to access the best and most valuable features.

Keywords Everywhere for SEO research

A great website isn’t beneficial if no one is visiting and traffic isn’t converting into customers or donors. Using an SEO tool like Keywords Everywhere ensures your website is hitting the right spot to match what your audience is looking to find.

Other tools like SEM Rush or Moz are great too – helpful in running overall screens of your website’s health and identifying issues that may be pushing you down in the search engine rankings.

It’s possible to make small, incremental changes and still see significant results in your rankings. The key is consistency and remembering not to write your site for Google – write for your audience.

There will always be something to learn with SEO, but you don’t have to do it all by yourself, and a good website design company can help you by starting with a well-built website.

Visme for graphics

The most effective websites have a balance of great design, compelling content, and images or graphics that enhance the overall message.

Using a tool like Visme is an excellent option for marketers since they offer many different templates for every use case you can imagine. From infographics to blog post thumbnails to pull-out quotes designed to keep the reader engaged, Visme makes it easy to add that extra appeal to your website.

Visme offers a free plan with limited templates to try it out, but the personal plan is very affordable at just $15/month.

CRM for continuity

Marketers and salespeople have used customer relationship management tools for a very long time. Employees would handle this work with paper files and other documents in the past, but now this is a completely digital process.

Tools like HubSpot can be connected to your website, making it possible to have all of your customer data seamlessly shared between the platforms as you work. These tools are ideal for anyone already using CRM software to handle their work, though it can be an excellent addition for companies that would like to try it out. First, of course, you need to make sure that you manage your records effectively.

Fun extras

Coupon codes, loyalty points, and spin-the-wheel games have all proven to be incredibly popular over the last few years. Giving customers an incentive to buy can make it much easier to make sales, and this method will always be most effective when it starts with your website.

You can find plugins and addons for most website building systems that easily add features like this. My favorites are Spin-a-Sale and Spin Wheel for WooCommerce.

Final Thoughts

Your website is the central hub of your digital marketing strategy. It’s likely to be one of the first places your ideal client or customer encounters you. When you take the time to invest in the right tools to keep it updated, relevant, and designed for conversions, the return on investment is worth it.

Until next time,

Andrea

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