There is a really easy to way to improve your website that is absolutely free. It will take you some time and creativity but it will result in a better user experience and keep visitors on your site longer.
What is it? Well, I'm glad you asked :)
Reduce the amount of text on your website.
Take a good, critical look at your website and figure out a way to say what you need to in fewer words. Chances are, this will be easier than you think. We have a tendency to add more words to our website than we need to. And you know what? People probably aren't reading it all. They are skimming, trying to find that one piece of information they came for.
There is a time and place for long descriptions and back stories but that place is not your home page. Good navigation structure (aka the right menu options) will give you a place to write *all the things* for those who want to read it. But your home page should be concise and get to the point. It should include things like:
- Who are you?
- What do you do/offer?
- Why are you different or what makes you unique?
- Why should that matter to me? What problem do you solve?
There is no magic number of words but there are a few ways you can accomplish this.
- Use bullet lists to break up your text
- Use headings and sub-headings (also critical for SEO)
- Decide what has to be on the home page and then find a good place for everything else
- Use buttons, lines, or other decorative elements
By reducing your text to what matters most, you'll simplify your message and entice your reader to stay on your website longer since their user experience will be vastly improved.
Pick one page (I suggest starting with your home page) and try to reduce the text by at least 30-40%. Add some headings, try a bullet list, and a design element or two. You'll be impressed at how much cleaner the page looks and be inspired to tackle another page, too!
Leave me a comment with a link to your site so I can see your progress!
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